Rixos Bab Al Bahr Announces New Marketing Head
Marketing Manager Hired to Raise the Profile of the Ultra All-Inclusive Property To Drive Highest Occupancy Rate Since Pandemic
Ras Al Khaimah, 04th November 2022: Rixos Bab Al Bahr has announced Lizan Gray is the new Marketing Manager of its Ultra-All Inclusive, five-star resort in Ras Al Khaimah.
With nearly a decade of marketing and communications experience, Gray will oversee the operations of Rixos Bab Al Bahr’s marketing department with an immediate tie in to sales. Reporting directly to Horst Walther-Jones, the General Manager at Rixos Bab Al Bahr, Gray has been tasked with repositioning the resort as an award-winning family destination and elevating the guest experience through innovative new offerings and services. In addition, she will actively promote the property to the European, UK, CIS and GCC markets as an affordable way to experience luxury. Gray will also be supporting the resort’s CSR initiatives, finding new and innovative ways to give back to the community.
Walther-Jones commented: “We were delighted with Lizan’s in-depth knowledge of the media landscape and quick grasp of hotel operations, so her appointment was very easy for us. Our property has 715 keys and brand-new leadership under Aldar. With multiple upgrades and exciting expansion plans in the framework, we are delighted to have Lizan at the helm of communicating these changes and driving our marketing initiatives.”
Gray has extensive experience in the United Arab Emirates, having worked with numerous high-profile companies and individuals during her tenure in the country. In her last role, Gray was an Account Manager for A Communications, a 360-degree marketing agency, where she managed numerous hospitality clients across the Middle East region, as well as high-level foreign ministries from Asia, the Middle East and Europe. Prior to that, Gray was an Editorial And Events Coordinator at Forbes Middle East and talent manager at Curveball Events and Talent Management, where she worked closely with popular radio presenter, Kris Fade. In 2015, she completed her Bachelor's Degree in Communications Management from the University of Pretoria.
Gray added: “Rixos Bab Al Bahr is already a well-oiled machine when it comes to marketing, with a range of exciting offerings and activities available to guests. Our iconic property is truly the ultimate destination in Ras Al Khaimah and I am looking forward to strategically expanding our presence both regionally and internationally.”
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ABOUT RIXOS BAB AL BAHR
Situated on the pristine white sands on the peaceful Marjan Island of Ras Al Khaimah, the Rixos Bab Al Bahr has a beautiful beach, stylish accommodations, upscale restaurants, breath-taking views, and all the amenities you would expect from a five-star beach resort in the United Arab Emirates. A resort with a difference, at Rixos Bab Al Bahr, guests can indulge in various restaurants at no additional cost.
With few exceptions, everything is inclusive, from the kaleidoscope of cuisine in Seven Heights and the delicious selection of unlimited beverages in See & Sea, Mojito Lounge, to the diverse choice of entertainment and nightlife, kids clubs, spas, sports, and recreational activities. Five delectable a la carte restaurants, including a steakhouse and a seafood restaurant, offer a diverse dining experience. The Rixos Bab Al Bahr is located 25 kilometres from Ras Al Khaimah City, 80 kilometres from Dubai City, 85 kilometres from Deira City, and 70 kilometres from Dubai International Airport.
ABOUT RIXOS HOTELS
Established in 2000, Rixos is one of the world’s fastest-growing luxury hotel chains specialising in memorable all-inclusive holidays. At the heart of every Rixos Hotel & Resort is a revitalising wellness spa with an authentic Turkish Hammam, renowned for its unique selection of spa rituals. Each hotel offers a distinctive variety of restaurants and bars, an exciting entertainment schedule, and a diverse range of sumptuously appointed rooms and suites.
Each Rixos, be it in Turkey, UAE, Russia, Croatia, Switzerland, or Egypt, serves as a genuinely inspiring location due to its best-in-class facilities, dining options, and entertainment venues. The award-winning Rixos Hotels have received global recognition from distinguished professional bodies, including the American Five Star Diamond Award, Conde Nast, World Travel Awards, and Trip Advisor. Rixos Hotels currently operates four hotels in the United Arab Emirates: Rixos Premium Dubai in JBR Dubai, Rixos The Palm Dubai Hotel & Suites in Palm Jumeirah Dubai, Rixos Bab Al Bahr in Ras Al Khaimah, and Rixos Premium Saadiyat Island in Abu Dhabi.
ABOUT ACCOR
Accor is a world-leading augmented hospitality group offering unique experiences in more than 5000 hotels and residences across 110 destinations. The Group has acquired hospitality expertise for over 50 years, resulting in an unrivaled portfolio of 39 hotel brands, from luxury to economy. The Group also offers digital solutions that maximize distribution, optimize hotel operations and enhance the customer experience.
With ALL - Accor Live Limitless, the new daily lifestyle companion, the relationship between the Group and its clients, members, and partners evolves from transactional to emotional and unlocks the potential to live, work, and play. Beyond accommodation, ALL enables new ways to live, work, and play by blending food and beverage with nightlife, well-being, and co-working.
Accor is deeply committed to sustainable value creation and plays an active role in giving back to the planet and community via its Planet 21 – Acting Here program and the Accor Solidarity endowment fund, which gives disadvantaged groups access to employment through professional training.
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This article was previously published on UAE Moments.To see the original article, click here