Place Vendome: The Largest Mall in Qatar Opens

The Place Vendôme opened its doors just a few days ago. This is the most important destination in the city of Lusail, and it is regarded as an added value for the national commercial industry because of its large capacity of 560 stores with various components that mirror all international brands. In addition to its huge area of 1.150 million square meters, its items, which are inspired by the current worldwide fashion houses, suit the needs and wishes of consumers of various material abilities. Place Vendome has four entire stories, two of which were just inaugurated. The second and third stories will open on the first day of the Eid Al-Fitr festival. More than 130 stores opened their doors Wednesday, with various components of their items imitating well-known worldwide names.

In addition to a variety of internationally-branded restaurants that offer quality and efficient products, stores offer all worldwide brands that attract visitors from unique local marketplaces and match the desires of buyers. In this context, Place Vendome has formed strategic cooperation with the Children's Museum "Dadu" to conduct a Garangao workshop. "Visit Us at Dadu Studio and Make Your Own Box of Garangao," the session is titled "Let's Weave With Dadu," and it is aimed at children. The class is aimed toward children aged 5 and above.

Place Vendome additionally secured a deal with Elan Media to become Place Vendome's official advertising representative for the growth of the external digital ad network. "We've always made Place Vendôme a unique regional marketing and entertainment hub, which is why we collaborated with Ad Media, the world ’s most innovative advertising platform company, to build state-of-the-art showcases that fit the unique characteristics of Parisian destination architecture, enabling our brand partners to share their stories while enhancing our visitors' experience," said Mr. Abdulaziz bin Mohamed Al Rabban, a partner in the Plus Vendome project. Place Vendome's goal of creating excellent experiences reflecting the modern lifestyle of guests from Qatar, the region, and the world depends on the quality of the billboards.

Elan Media deployed ninety 75-inch digital billboards in the mall's galleries, as well as 8 Landmark displays across the mall, encompassing Boulevard Luxury and Fountains Area, as well as a massive 350-square-meter vertical display on Boulevard and Lucille Marina in the mall's southwest.

For his part, Jaber Abdullah al-Ansari, CEO of the Al-Tahadi Group, said: “Place Vendome is a luxurious addition to our growing network which supports our endeavor to enhance the Display Network in Qatar with external digital advertising screens that are data-enhanced and environmentally friendly. These ads are the perfect choice for advertisers who want to wow their audience and highlight the uniqueness of their products while gaining valuable and existing audience analytics on the data."

Elan Media intends to manage the content of all external advertising screens through Elan Live, the advanced control center that allows customers to view their copy of the ad before displaying it to the public, as well as the ability to schedule content and automatically download it for live broadcasting in two minutes. The company also provides advertisers with an instant audience measurement service, including engagement and interest statistics, demographics, and audience impressions at all stages of the advertising campaign using KVD technologies integrated into the digital network.

In addition to the world's biggest branch of the Monoprey sign, the Place Vendôme features a dedicated space for moving fountains, which will be increasingly activated and will present water shows.

Place Vendome is connected to two five-star hotels that are scheduled to debut in May.

Gerrit Gräf, Global Director of Le Royal Meridien Hotel & Hotel Apartments Le Royal Meridien, said, "The two five-star hotels have a capacity of 240 rooms, while the hotel apartments have a capacity of 137 hotel apartments." There are six restaurants between the two hotels, Italian and Turkish restaurants, a Qatari restaurant, and a restaurant that serves world cuisine.

"The two hotels offer a good high-quality service through a skilled and seasoned service team with great professional experience and skills obtained through his work at various worldwide hospitality institutions," Gerrit Gräf said.

Place Vendome is intended to attract a great number of tourists as a result of its ideal place and diverse establishments, which include restaurants, cafés, and shops that offer high-quality and effective items.

Wajdi bin Abdullah:

The ideal location for shopping and viewing modern architecture.

"It is a wonderful contribution to the local corporate sector because of its decorations and architecture, which were created using international standards and resulted in an architectural masterpiece and a perfect retail platform." It is projected to attract a large number of consumers who will be able to meet all of their needs owing to the availability of well-known brands, restaurants, cafes, and international retailers in every sense of the word.

Mr. Hilmi Al-Hamzouni, of MCM-BlueSalon, said: "There are also locations for children that supply everything of their needs, whether toys or restaurants." As a result, it has become a popular place for families to enjoy the various aspects of its offerings.

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